The STOREHOUSE® was originally built in 1904 to house the GUINNESS® fermentation process. This incredible building was constructed in the style of the Chicago school of architecture, with massive steel beams providing the support for the structure of the building. The STOREHOUSE® building housed the fermentation of GUINNESS® beer until 1988, and in November 2000, the new addition to Dublin tourist attractions offered opened its doors.

The core of the GUINNESS STOREHOUSE® building is modelled on a giant pint glass, stretching up from reception on the ground floor to The Gravity Bar in the sky. If filled, this giant pint would hold approximately 14.3 million pints of GUINNESS®!

GUINNESS STOREHOUSE® is also home to the GUINNESS® Flagship Retail Store – packed with exclusive merchandise and memorabilia.

On the ground floor, where you can also visit the Retail Store, the massive exhibit introduces you to the four ingredients; water, barley, hops and yeast, all of which combine together to make a perfect pint. As you continue your visit, you will meet the fifth vital ingredient, the man himself, Arthur Guinness.

Our virtual master brewer guides you step by step through the Brewing Process. Also on this floor, you will find a state of the art Tasting Laboratory , where you will discover the different variants of GUINNESS® beer. Visitors can explore the world of GUINNESS® Transport and uncover the skill of the Craft of the Cooper.

Here you will find the history of GUINNESS® Advertising containing branded memorabilia and the stories of the popular icons from the Toucan to the GUINNESS® Surfers. You can also watch a selection of GUINNESS® TV ads which have made the brand a well-known Irish symbol in every corner of the globe.

The Choice Zone is an interactive exhibit which challenges visitors to look at their own drinking habits and recognise the fine line between enjoying yourself and drinking to excess.

The Story of the Building exhibit charts the history of the building from its construction in 1904 as a fermentation plant to its re-birth in the year 2000 as the GUINNESS STOREHOUSE® visitor experience.

The Home message board is also located here, this is where you get the opportunity to leave a message about anything you wish!

Learn to pour your own pint of GUINNESS® and receive a certificate to prove that you have mastered the craft. This floor is also home to the Source Bar , an artistically designed bar and beside this, the Brewery Bar is an informal and relaxing place to dine. Both bars are regarded as excellent Dublin conference facilities. Enjoy traditional Irish cuisine with traditional Irish recipes that use GUINNESS® as a defining ingredient.

The My Goodness My Gilroy section is an exhibition of John Gilroy's work, the artist responsible for the famous GUINNESS® advertising from the 1930s to 1960s. Opened in July 2004 to celebrate the 75th anniversary of GUINNESS® advertising, the exhibition features Gilroy's original sketches, artwork and posters, drawn from the GUINNESS® Archive. GUINNESS® TV commercials aired in 1955, which brought Gilroy's famous characters to life, are also shown.

The GRAVITY® Bar
You have finally reached the head of the pint. This is where you will receive your complimentary pint of GUINNESS® beer. Relax and enjoy the uninterrupted panoramic views across Dublin City - it really is one of the most spectacular places to visit in Dublin, and one of the most talked about Dublin tourist attractions. The Gravity Bar is also one of the top Dublin conference venues.