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GUINNESS STOREHOUSE® ANNOUNCES LAUNCH OF NEW SMARTPHONE APP

25 Jan 2012

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Take a multi lingual virtual tour, purchase tickets or download tasty recipes with the touch of a button

25 January 2012 - Today, the Guinness Storehouse® officially launched a brand new mobile phone application set to enhance the experience of visitors to Ireland’s most popular tourist attraction. With an existing interactive digital presence on Facebook, Twitter and Youtube, the Storehouse has developed this brand new App to allow visitors and fans access to their favourite attraction at the touch of their fingertips.

Visitors adding a trip to the Guinness Storehouse® to their list of things to do in Dublin will want to have this App in their arsenal as will those who simply want to shape the highlights of their visit. Once downloaded onto their phone, users can map their journey to the Storehouse using Google maps, purchase tickets online and check opening times.

The Guinness Storehouse® App offers fully digitised multi-lingual tours of the seven storey building in English, German, Spanish, Italian and French. These tours feature unique and interactive Hotspots, which upon selection, showcase specific points of interest on each floor through the use of photos, video and descriptions. These hotspots include the ingredients exhibition, Guinness® advertising and the popular Cooperage which showcases the ancient craft of barrel making.

Another unique function on the App is the photo gallery page which allows fans to upload images from their visit with ease and view a gallery of 25,000 visitor photos since 2008. Amateur photographers will be able to enter the monthly Guinness Storehouse® Photo Competition on Facebook or Twitter via the App, allowing interaction and engagement amongst fans and friends.

For foodies, Guinness Storehouse® App users will be able to watch the Storehouse head chef Justin O’Connor give video cooking demonstrations or try out some Guinness® recipes such as Guinness® Brown Bread and Guinness® and Beef Stew from FIVE, the newly launched Guinness® and Food Experience, which will be available for download.
The exciting mobile App was developed by Guinness Storehouse® in partnership with O2 and is available to download for all Smartphones. iPhone users need to simply search “Guinness Storehouse” on the iTunes App Store and Android users can search the same terms “Guinness Storehouse” in the Android Market.

Welcoming the GUINNESS STOREHOUSE figures, Alex Connolly, Head of Communications at Fáilte Ireland emphasised: "Visitor attractions play a vital part in growing both tourism revenue and visitor numbers and these figures today reflect an increase in overseas visitors last year and maybe also a royal bounce from the Queen's visit. If we can maintain this momentum in 2012, there is every reason to believe that the Storehouse, and all our other key tourism attractions, can further increase visitor numbers this year. That will be good for tourism and great for our economy".

For further details on the Guinness Storehouse® app log onto www.guinness-storehouse.com/en/Mobile-App.aspx

ENDS

 

For further information please contact:

Justine Luykx or Ruth Gleeson, WHPR. Tel: 01-6690030

086- 859 5597 (Justine) / 087-696 4953 (Ruth)

 

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