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ARTHUR'S DAY CELEBRATIONS TO REACH EVERY CORNER OF IRELAND

15 Aug 2012

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OVER 500 LIVE MUSIC EVENTS IN ALL 32 COUNTIES

EXAMPLE, TINIE TEMPAH, ELLIE GOULDING, MIKA, PROFESSOR GREEN, FATBOY SLIM, TEXAS AND AMY MACDONALD JOIN THE BEST OF HOME GROWN ARTISTS FOR THIS YEAR'S ARTHUR'S DAY LINE UP

Today, 15th August: GUINNESS® is delighted to announce that for the first time ever the magic of Arthur's Day®, taking place on 27th September, will be coming to every corner of Ireland with the local pub at the heart of the celebration.

Due to its huge popularity among Irish pub goers and publicans alike, GUINNESS has significantly expanded the Arthur's Day celebrations since last year to include live music events in local pubs across Ireland so whether you're from Dingle, Derry or Dublin, it's never been easier to take part in what is set to be no ordinary Thursday night.

This year there are no tickets on sale, just grab some mates and head to one of 500 free Arthur's Day music events taking place in local pubs across all 32 counties. It promises to be a remarkable night of live music featuring hundreds of home grown artists but, as usual, Arthur's Day will also be a night full of surprises...

GUINNESS is giving you the chance to bring internationally renowned artists such as Example, Tinie Tempah, Ellie Goulding, Mika, prolific UK rapper Professor Green, Fatboy Slim, Texas and rising star Amy Macdonald to one of the 500 Arthur's Day music events taking place in a local pub near you. Simply get behind your publican and vote for your local in the run up to Arthur's Day.

Voting will be open from 15th August to 16th September but in keeping with the spirit of Arthur's Day, the winning pubs will remain a secret to the public until the night itself so you never know who might walk through the door. Check out www.Guinness.com for full details.

Arthur's Day artist Tinie Tempah, who has recently had four top 5 singles in the Irish charts, said, "I played Arthur's Day back in 2010 so I know all about the magic of it. I'm honoured to be invited back to Ireland for 2012 and couldn't be more excited about playing a pub gig for a small, surprised crowd! We'll be kick starting the global celebrations in Ireland on September 27th - hope to see you all there!".

Stuart Kinch, GUINNESS Marketing Manager, Diageo Western Europe said, "Arthur's Day has always been about people coming together for unique and remarkable music experiences in pubs and venues around the country. This year, we wanted to do more and give everyone the chance to experience the magic of Arthur's Day by making all events free and giving the public a chance to vote and help bring a headline artist to their local!"

"Apart from the change from 38 ticketed music events last year to over 500 free Arthur's Day music events this year in pubs in all 32 counties, we anticipate many more pubs will also be organising their own celebrations around the country so it promises to be the biggest Arthur's Day yet with the Arthur Guinness Fund also directly benefiting from the celebration".

Through the Arthur Guinness Fund, Arthur's Day supports social entrepreneurs in Ireland and around the world who are in the business of changing communities for the better. This year, for every 'check-in' by people to the Arthur's Day Facebook event, a €5 donation will be made to the Arthur Guinness Fund by GUINNESS. Check out details on how to RSVP and 'check-in' on the Guinness Ireland Facebook page.

GUINNESS will be making further exciting announcements in the coming weeks of additional international artists added to the line-up, unique performance collaborations and more surprising ways to enjoy a remarkable Arthur's Day celebration in Ireland.

For detailed information about GUINNESS® and Arthur's Day visit Guinness.com

Arthur's Day celebrations are strictly over 18's events.

The GUINNESS, ARTHUR GUINNESS DAY. Arthur's Day® and ARTHUR GUINNESS FUND® words and associated logos are trademarks.

Enjoy Guinness Sensibly. Visit www.drinkaware.ie

Facebook: www.facebook.com/Guinnessireland

Twitter: @GuinnessIreland

Hashtag: #ToArthur

For further information please contact:

Killian Burns/Julie Blakeney

WHPR, Tel: Killian: 086-7988540 or Julie 086-3420794

NOTES TO EDITORS:

Confirmed Headline Artists

  • Example
  • Tinie Tempah
  • Ellie Goulding
  • Mika
  • Professor Green
  • Fatboy Slim
  • Texas
  • Amy Macdonald
  • More to be announced

Note: More great international artists to be announced in the coming weeks

500 Arthur's Day Music Events

A full list of 500 Arthur's Day music events taking place in pubs across all 32 counties is available on www.Guinness.com

A selection of artists performing in 500 music events include:

  • Picture House
  • Mundy
  • Walking on Cars
  • Dove
  • The Vals
  • The Rapparee
  • The Bonnevilles
  • The Heads of State
  • Ard Ri
  • Midnight Graffiti
  • Fiddlers Green
  • Ruaile Buaile
  • Willie Byrne
  • Gentry Morris
  • Shane Butler
  • Jaker
  • Brush Shiels

Note: The list of pub artists will continually be added to between now and Arthur's Day on 27th September.

"Vote For Your Local"

  • GUINNESS is giving you the chance to bring internationally renowned Arthur's Day artists to one of the 500 Arthur's Day music events taking place in a local pub near you. Simply get behind your publican and vote.
  • The winning pubs will remain a secret to the public until the night itself so you never know who might walk through the door. Check out how to vote on www.Guinness.com for full details.
  • Voting will be open from 15th August to 16th September

A Global Celebration

  • Arthur's Day is a truly global celebration that will see a series of music events take place in cities around the world to celebrate Arthur Guinness.
  • 55 countries including Great Britain, Italy, Germany, France, Spain, Caribbean nations, Malaysia, Indonesia, Australia, Japan, Singapore and South Korea, will all join in the celebrations to mark the philanthropic legacy of Arthur Guinness.

Arthur Guinness Fund

  • Through the Arthur Guinness Fund, Arthur's Day supports social entrepreneurs in Ireland and around the world who are in the business of changing communities for the better
  • This year, for every 'check-in' by people to the Arthur's Day Facebook event, a €5 donation will be made to the Arthur Guinness Fund by GUINNESS. Check out details on how to RSVP and 'check-in' on the Guinness Ireland Facebook page.
  • This year, for every 'check-in' by people to the Arthur's Day Facebook event, a €5 donation will be made to the Arthur Guinness Fund by GUINNESS. Check out details on how to RSVP and 'check-in' on the Guinness Ireland Facebook page.
  • Since 2009, Guinness has already committed to providing €7.4 million funding for the Arthur Guinness Fund, funded in part by revenues derived from global Arthur's Day events
  • Since 2009, Guinness has also committed over €3 million to the Arthur Guinness Fund in Ireland and to date, 30 Irish social entrepreneurs have received funding, as well as prof