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GUINNESS STOREHOUSE CELEBRATES RECORD BREAKING YEAR AS IRELAND’S NO.1 INTERNATIONAL VISITOR ATTRACTION

02 Jan 2013

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GUINNESS STOREHOUSE CELEBRATES RECORD BREAKING YEAR AS IRELAND’S NO.1 INTERNATIONAL VISITOR ATTRACTION

Record High of Visitor Numbers since Opening - Visitor numbers hit 1,087,209 in 2012

Today, 2nd January 2013, the GUINNESS STOREHOUSE is celebrating a record number of visitors for 2012 as 1,087,209 guests passed through their doors in the last 12 months, smashing the previously held record of 1,038,910 in 2008. This represents a 6% increase on 2011 visitor numbers and sees the popular visitor attraction retaining its position as Ireland’s number 1 international visitor attraction.

Ahead of the year of The Gathering, Guinness Storehouse is celebrating its status as one of the largest brand visitor attractions in the world* having welcomed visitors from over 25 different countries including the US, Canada, Germany, Italy and further afield.

High profile visitors to the Guinness Storehouse during the year included the Ellen DeGeneres Show and Conan O’Brien, both of whom recorded segments for their respective US TV shows as well as actor Kellan Lutz (Twilight), musician Example and Fun Loving Criminals.

Celebrating the visitor numbers for 2012, Paul Carty, Managing Director of Guinness Storehouse commented, “2012 was a very exciting and busy year for us at the ‘Home of Guinness’. Not only did we welcome record-breaking visitors through our doors, including some high profile guests and media, we also unveiled a number of innovative and engaging new experiences as part of our three year €10m investment plan. Over the past number of years, Irish tourism has been hit by the global economic recession. However, it’s heartening to see the numbers increase and with the spotlight on Ireland this year for The Gathering, I believe we can look forward to another successful year in 2013.”

Alex Connolly, Head of Communication with Fáilte Ireland commended the Guinness Storehouse on their performance, adding “along with festivals and events, attractions like the Guinness Storehouse are an integral part of the exciting mixture of things for visitors to see and do in Ireland. Fáilte Ireland is putting its full weight behind its Gathering initiative in 2013 and that should ensure even more visitors this year to places like the Storehouse and to attractions all around the country”.

93% of all visitors to the Guinness Storehouse are from overseas. Visitors from the USA, GB, Rest of Europe, Italy and Germany were the top 5 ranking markets in 2012 with USA +12%, Italy +15% and Germany +14% compared to 2011. The busiest month of the year was August with 121,182 visitors, making it the busiest month on record at the Storehouse.

Earlier this year, the first phase of the €10million investment in the popular attraction was unveiled with the opening of the new ‘Global’ 4th Floor, which houses a range of interactive exhibits that tell the story of how Guinness is enjoyed and celebrated around the world. This investment continues through the next 2 years. In 2013, the Guinness Storehouse will develop a new Guinness Taste Experience, an interactive room telling the Arthur Guinness Story and also invest in a new look Flagship Retail Store.

Notes to Editors

* The Guinness Storehouse is ranked the fourth largest branded visitor centre in the world after Hersheypark in Pennsylvania; Autostadt, the Audi/Volkswagen Centre in Wolfsburg, Germany; and the Coca-Cola Centre in Atlanta, Georgia.

GUINNESS STOREHOUSE FACTS & FIGURES

  • The Guinness Storehouse has welcomed over 10 million visitors since opening its doors in 2000

  • 93% of all visitors to the GUINNES STOREHOUSE are international. The top 5 nationalities  who visit the Storehouse are (1) USA (2) UK (3) Rest of Europe (4) Italy (5) Germany

  • Approximately 150 people are employed at the GUINNESS STOREHOUSE
  •  1 in 2 holiday-makers who visit Dublin, visit the GUINNESS STOREHOUSE
  • Gravity Bar is the highest bar in Dublin city located 44 metres off the ground

 

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