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Guinness Storehouse launches its Gathering 2013 campaign

30 Jan 2013

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The Guinness Storehouse welcomes Jasmine Guinness home to launch

Ambassador Programme for ‘The Gathering’.

 

#storehousegathering

 

 

Today, 30th January 2013, Jasmine Guinness helped launch details of the Guinness Storehouse Ambassador Programme for the year of ‘The Gathering’.  Irish residents can apply online to receive one of 50,000 exclusive ambassador cards entitling them to complimentary admission to the Guinness Storehouse throughout 2013.  Their friends and family who come home for ‘The Gathering’ will also receive a 10% discount off admission. Ambassadors can sign up at www.guinness-storehouse/thegathering.

Paul Carty, Managing Director of the Guinness Storehouse commented that “during the year of ‘The Gathering’, Irish people are encouraged to invite family and friends ‘home’ to Ireland.  We want to reward and encourage those who get behind this special year for Irish tourism by opening our doors to them, free of charge, throughout the year.  The Guinness Storehouse is the ‘Home’ of Guinness, and in celebration of ‘The Gathering’, our 50,000 ambassadors are welcome to make our home theirs”.

Speaking at the announcement, Jasmine Guinness was delighted to return to Dublin to play a part in the launch. “The Guinness Storehouse Ambassador Programme allows Irish people get involved in The Gathering and extend a warm welcome to visitors to Ireland this year. With no cost and a range of benefits associated with the programme, it is a win-win for anyone. I have enjoyed many visits to the Guinness Storehouse over the years and am delighted to be here today to launch the initiative.’

Welcoming the announcement, Jim Miley, Project Director of the Gathering Ireland 2013 said “we’re delighted to see that the Guinness Storehouse is rolling out the green carpet for visitors to Ireland throughout 2013, the year of the Gathering. The concept of the Gathering is based on a personal invitation from the people of Ireland to our friends, family and connections overseas. The Guinness Storehouse ambassador programme will facilitate those of us hosting gatherings to offer our guests a unique experience at one of Ireland’s most popular attractions”.

Online sign up commences today, January 30th via the Guinness Storehouse website.  Throughout the year, active ambassadors will be entered into a competition to win their own Gathering party for 100 of their friends in the Gravity Bar at the Guinness Storehouse with food, refreshments and entertainment provided.  Card holders will also be offered a range of benefits during 2013 including exclusive competitions to win tickets to Guinness events, Guinness merchandise and a range of special Guinness Storehouse experiences to be won throughout the year.

Earlier this month, Guinness Storehouse celebrated a record number of visitors for 2012 as almost 1.1 million passed through their doors during the year, 80,000 of whom were from Ireland. The attraction retained its position as Ireland’s number 1 visitor attraction with visitors from over 25 different countries including the US, Canada, U.K. Germany, Italy, Spain and further afield. 


Notes to Editors

* The Guinness Storehouse is ranked the fourth most popular brand attraction in the world after Hersheypark (Pennsylvania, USA); Autostadt, the Audi/Volkswagen Centre (Wolfsburg, Germany); and the World of Coca-Cola (Atlanta, Georgia,USA). 

GUINNESS STOREHOUSE FACTS & FIGURES 

The Guinness Storehouse has welcomed almost 10 million visitors since opening its doors in 2000 

93% of all visitors to the GUINNES STOREHOUSE are international. The top 5 nationalities who visit the Storehouse are (1) USA (2) UK (3) Rest of Europe (4) Italy (5) Germany 

Approximately 150 people are employed at the GUINNESS STOREHOUSE

1 in 2 holiday-makers who visit Dublin, visit the GUINNESS STOREHOUSE

Gravity Bar is the highest bar in Dublin city located 44 metres off the ground


The GUINNESS, GUINNESS STOREHOUSE and GRAVITY words and associated logos are trademarks.

Enjoy GUINNESS sensibly. Visit drinkaware.ie


For further information please contact:

Elisabeth Fitzgerald

WHPR – 

elisabeth.fitzpatrick@ogilvy.com

01 669 0030 /