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GUINNESS STOREHOUSE OFFERS A NEW LOOK INSIDE WITH A 360° VIRTUAL TOUR

26 Jan 2015

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Monday, 26th of January 2015: The GUINNESS STOREHOUSE®, Ireland’s number 1 international visitor attraction, today opened its doors to a global virtual audience as one of Ireland's first businesses to use Google's Business View®. The free 360° interactive tour allows users to virtually travel across all seven floors of its 159,219 square foot building, including its top floor Gravity®Bar, the highest bar in Dublin city, live from their laptops, iPads and other digital devices.

Through Google's Business View, the Guinness Storehouse has extended its reach beyond the 1,269,371 guests that passed through the doors in 2014 to a global audience; regardless of whether they are able to travel to Dublin in person.

Celebrating the launch of Google Business View, Paul Carty, Managing Director of Guinness Storehouse commented, “The Guinness Storehouse is a truly unique tourism product and we are proud to be one of the first in Ireland to offer Google Business View. A picture is worth a thousand words, and now with Google Business View people will have the ability to search online and walk through the doors of the Guinness Storehouse. Last year we welcomed over 1.26m people to the Guinness Storehouse and with this state-of-the-art technology we can bring the experience to life with 360 degree panoramic imaging to a global audience.“

 

“The Guinness Storehouse is continually enhancing and developing its visitor experience; tourism offerings are becoming more innovative and consumers are embracing new technologies to enhance their experiences. The Guinness Storehouse strives to be at the forefront of these advancements, looking at new and innovative ways to enhance our brand experience.“

 

Ed Parsons, Geospatial technologist at Google UK, said, “The processes that are involved Guinness Storehouse are of interest to a wide range of people, in terms of their history, heritage and craft. Now anyone can explore this place in detail, and we are thrilled to be able to share this with users from around the world through Google Business View.“

 

People around the world are now able to experience the same breath-taking views from the Gravity Bar as the high profile guests that have visited the Guinness Storehouse including; HM Queen Elizabeth II, the Coronas, Hollywood A-Lister Tom Cruise, Dean Norris (known for his role of Hank Schrader in hit TV show Breaking Bad), Meghan Markle (known for her role of Rachel Zane in Suits), The Script and Chris O’Dowd to name a few.

 

To view the GUINNESS STOREHOUSE® with Google Business View, visit Guinness Storehouse.

Notes to Editors

GUINNESS STOREHOUSE FACTS & FIGURES

  • The GUINNESS STOREHOUSE has welcomed approximately 13 million visitors to date since opening its doors in 2000
  • On average 93% of all visitors to the GUINNES STOREHOUSE are international. In 2013 the top 5 nationalities who visit the Storehouse were from the USA, United Kingdom, France, Germany and Italy
  • Approximately 150 people are employed at the GUINNESS STOREHOUSE
  • 1 in 2 holiday-makers who visit Dublin, visit the GUINNESS STOREHOUSE
  • Gravity Bar is the highest bar in Dublin city located 44 metres off the ground

 

The GUINNESS, GUINNESS STOREHOUSE and GRAVITY words and associated logos are trademarks.

Enjoy GUINNESS sensibly. Visit drinkaware.ie 

 

For further information please contact:

Gillian Herlihy, WHPR
Gillian.herlihy@ogilvy.com / 086 022 2990

Kate Fitzgerald, WHPR
Kate.fitzgerald@ogilvy.com / 086 387 3083