Zippy

Zippy, an Irish visual artist based in Belfast whose practice spans murals, illustration, and costume prop-making for film and television.

Known for bold, crisp illustrative murals, Zippy’s work bursts with punchy colour palettes, playful typography, and lively motifs. Drawing inspiration from local wildlife, Irish heritage, and experimental letterforms. She carries a distinctive visual language across her multidisciplinary practice.

Recent projects explore deeper narrative elements within character design, alongside influences from Icelandic culture and traditions. With over 14 years’ experience in the arts, Zippy is co-organiser of the Hit the North street art festival in Belfast and a proud member of Minaw collectives.

My concept for “It All Flows From Here” by exploring the idea of Guinness as a point of origin where movement, creativity and people meet. 

During my research into the Storehouse and its archives, I was particularly drawn to the network of Guinness pipes running throughout the building (especially the pipeway linking the Brewhouse to the Market Street Storehouse). These pipes became a key visual and conceptual influence. They represent the literal flow of Guinness through the site, but also the abstract flow of time, ideas, and community. They connect buildings, workers, and processes, mirroring how Guinness connects people globally.

Archival Guinness advertisements also influenced my design, particularly the women focused campaigns ‘natural beauty’ and slogans such as “Every girl should have her little black drink.” These references highlight how Guinness has continually evolved its voice to speak to new generations. Inspired by the brief’s emphasis on being future-focused, I created a contemporary character representing modern Guinness drinkers and the brand’s ongoing cultural relevance in modern society. 

The character includes small “easter eggs” such as Guinness-inspired tattoos and a harp earring; these are playful details that honour brand heritage while reflecting modern identity and community culture. This aligns with the brief’s idea of co-creation and cultural exchange, where Guinness adapts and lives within different communities worldwide.

Steam flowing around the pipes and character symbolises both the brewing process and the energy of the building in use. The rhythm of production, the dedication of workers, and the transformation of raw ingredients into something shared globally. It represents movement of people, trade, and imagination radiating outward from the Home of Guinness, echoing the brief’s idea of creativity and influence flowing into the world. Overall, the design celebrates Guinness as a living system of connections. Honouring its heritage while looking forward to new generations, cultures, and creative interpretations of the brand.