This guide was developed to give you an overview of our sustainability activities at the Guinness Storehouse. To find out more about Regenerative Agriculture at Guinness, click here.

At the Guinness Storehouse, we are committed to sustainability. After all, we are only 263 years into our 9,000 lease here at St. James’s Gate so we want to make sure that our actions have a positive effect on our people, our communities, our customers, our suppliers and our planet.
We know that all business activities impact on the environment and we are committed alleviating those impacts. Indeed, it is a core fundamental to our vision.
We believe in the statement from the United Nations World Tourism Organisation (UNWTO) that sustainable tourism is tourism that takes full account of its current and future economic, social, and environmental impacts while addressing the needs of visitors, the industry, the environment, and host communities (UNWTO, n.d.).

We are committed to identifying and minimising the negative impact on both people and the environment throughout our experiences, operations, and value chain.

We align our commitment and actions to Diageo Society 2030: Spirit of Progress, which is a 10-year ESG action plan to help create a more inclusive and sustainable world.


Innovating and continuously improving for the better is one of our core values. At Guinness Storehouse, we are committed to being transparent in our engagements and communicating our sustainability policy as well as relevant environmental and social impacts to our stakeholders.

Our progress is regularly evaluated by our Responsible Business Steering Group and reported to the Irish Brand Homes (which is how we refer to our group of visitor experiences) Management team.

Our management team will commit to providing the necessary resources, leading by example with success and continuous improvement generated by the combined efforts of our teams.


Energy consumption

  • We have ISO14001 Environmental Management System Certification and use this as a basis for energy management and monitoring.
  • We use software system Enablon to extract monthly reports from our building management system (BMS) on our energy usage and this is fed into global metrics for Diageo disclosures.
  • Since September 2020, 100% of our electricity is sourced from renewable generation, subject to the Commission for Regulation of Utilities Green Source Product Verification process.

Water consumption

  • We want to preserve the natural resources on which we all depend. We measure our water through Enablon which was upgraded in 2021. We track the usage of water daily and we are in the process of updating our heating system to achieve the highest energy efficiency and reduce water consumption.

Waste production

  • We measure our waste production through Enablon. We are committed to zero waste to landfill at the Guinness Storehouse through continuous improvement, ongoing segregation of materials at our sites and close collaboration with partners.


We are committed to being one of the best performing, most trusted and respected Brand Homes in the world. Our suppliers play a crucial role in helping us achieve this. All our suppliers must abide by Diageo’s Code of Business Conduct.


We commit to marketing our product ethically by aligning ourselves with Diageo’s Marketing Code.

Social responsibility

We believe the most inclusive and diverse culture makes for a better business and a better world, so we champion inclusion and diversity across our business, with our partners and communities to help shape a tolerant society.

We partner with Learning for Life, St Michael’s House, Junior Achievement Programme and CONVENE Early Mentoring Programme.