St James’s Gate brewery had its own team of horses, with stables at the centre of the site. The Guinness horses were large breeds of draught horse and each horse in the brewery was given its own name. Among them were William, Roy, Cecil and Bruce. Occasionally horses were named in pairs, the brewery had its own Pride & Prejudice. Thunder & Lightning and Rhyme & Reason.
A team of draymen were employed by the brewery to care for the horses and to man the drays. They earned 19 shillings (€1.41) a week in the early nineteenth century, rising to 21 shillings (€1.55) a week after a year of employment. A special set of guidelines were drawn up to ensure that the horses received the highest quality of care. Inspections took place 12 times a year and prizes were awarded to the draymen with the best cared for horses. .
The horses were groomed daily, with particular attention paid to their feet, ears and hooves. They were fed three high quality meals a day with an evening treat on Saturdays. Guinness horses were regularly entered in parades and competitions. A record existed for each of the horses, documenting their length of service and if they were award-winners.
Guinness sold its fleet of horses in 1932, opting instead to hire horses from a third party, Messrs Richardson. The last horse was used for the brewery in 1960 bringing an end to the horse era of Guinness.