DISCOVER THE GUINNESS STORY

THE GUINNESS ARCHIVE IS HOME TO THE HISTORY, CULTURE AND MEMORY OF GUINNESS FROM 1759 TO THE PRESENT DAY

A person pointing at an old black and while image of a tunnel to another person
GUINNESS TELEVISION ADVERTS

Archived Guinness Advertisements

Guinness has announced that the entirety of the brand’s advertising legacy, of 548 ads spanning 40 years from 1955 to 1995, have been catalogued, digitally preserved and made available to the public for the first time. The digitisation and restoration of the collection has been part funded by the Coimisiún na Meán Archiving Scheme and launched in partnership with the Irish Film Institute, where a select number of ads are also available.
Calling all creatives!

THE GUINNESS ARCHIVE AWARDS

Guinness is calling creatives, filmmakers, content creators and budding advertisers the length and breadth of Ireland to enter the inaugural Guinness Archives Award, to reinterpret and reimagine the 1970’s creative brief ‘An expression of Irishness’, through the lens of 2024 with Guinness 0.0 as the hero product. The Guinness Archive Award is open for submissions from Monday, February 19.

THE STORY OF GUINNESS

The story of Guinness is a living one. It is one that started with such optimism that its founder, Arthur Guinness, signed a 9,000-year lease on St. James’s Gate Brewery in Dublin.
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SETTLE INTO GUINNESS

Guinness has a rich and unique history. The Archive tells the story of the brand, the brewery, and its people while reflecting societal developments over three centuries.

THE GUINNESS ARCHIVE AT ST. JAMES’S GATE

The Guinness Archive tells the stories of its founders, its people and the brand. The team collects, preserves, and makes accessible rich records and artefacts from 1759 to the present day. The collections are used by a broad range of people with diverse interests, including marketing communities, economic and brewing historians, local historians, collectors, and family history researchers.
Archive session in the research room, two women with label ledger and Gilroy painting.
WHAT WE DO

MEET THE ARCHIVE TEAM

A team of professional archivists bring the Guinness Archive to life. Curating the Guinness Archive from St. James’s Gate – home of the Archive – the team ensures that the archive is constantly evolving and remains a vibrant, living entity.
Two coopers at work steaming a cask, 1948.
GALLERIES

A VISUAL HISTORY OF GUINNESS

Guinness is known the world over for its striking imagery - from its award-winning advertising to its instantly recognisable branding. Browse through some of the images that evoke the history of Guinness.
Behind The Guinness Gates podcast artwork, with St James Gate in the background
PODCAST

BEHIND THE GUINNESS GATES

The Guinness Archive Podcast brings you deep into the archives of the Guinness collections to uncover the people and the stories behind the brand. Hosted by Irish historian, Turtle Bunbury, and featuring interviews with Guinness Flavour Essence Manager, Kate Curran, as well as cultural collaborators and authors such as Liz Gillis and Cathy Scuffil, Mango and Niall Sabongi, the 8-episode podcast is an audio journey into the heart of Guinness, located at Saint James’s Gate. Listen now.

EXPLORE THE ARCHIVES

The Guinness Archive holds a wealth of unique historic records, memorabilia, and other resources, tracing the rich and varied history of Guinness from its first foray into brewing to the present.
Two female Guinness employees at a filing cabinet, c. 1970.
GENEALOGY

FIND YOUR FAMILY

Do you have family members who worked at Guinness? The Guinness Archive preserves over 25,000 individual employee files from the Guinness Brewery at St. James’s Gate. Search our database of past employees to find your family connection.
An old style glass of Guinness next to a bottle of it
DIGITAL COLLECTIONS

EXPLORE THE GUINNESS ARCHIVE

Thousands of items from our collections have been digitised and are available to view online. Our digital collections cover a wide variety of aspects of Guinness history including advertising, brewing, past employees, as well as broader culture and society.
Woman consulting brewing ledger in the Guinness Archive research room.
RESEARCH GUINNESS

SEARCH THE ARCHIVE CATALOGUE

The Guinness Archive online catalogue provides researchers with access to descriptions of our extensive collections and digitised photographs. The catalogue is an access portal to all aspects of Guinness history.

CONTACT US

The Guinness Archive team is always happy to help! If you have an enquiry about the history of Guinness or want to request an appointment to visit the Archive, please get in touch.