Third Floor

Explore the Guinness World of Advertising

Your visit to the Guinness Storehouse includes an unforgettable journey through the history of Guinness’ creative advertising. Uncover curiosities, remember iconic TV ads and re-enact a famous Guinness advert with your own image.

What You’ll Discover on This Floor

Welcome to a world where fish ride bicycles, toucans fly, oysters whistle and imagination flows as smooth as the Guinness itself. Immerse yourself in one of the most unique collections of advertising in the world as you explore the third floor of the Guinness Storehouse.

Wander under 20 ticking clocks to start your journey through 80 years of ground-breaking print, digital and TV campaigns. Discover the story behind the brand’s harp motif and run your hands through laser strings to play the Guinness harp.

Recreate the Guinness advert with the workman carrying a beam and meet illustrator John Gilroy’s menagerie of animal characters from the 1930s and 1940s. See how many you recognise, from the seal to the tortoise and the legendary toucan.

Marvel as the tail and wheels go around on the animatronic Fish on a Bicycle. There’s everything from tiny Guinness buttons, to beer mats and even a Wedgwood plate of Arthur Guinness to view in one of the most unique experiences in Dublin.

Explore the Fourth Floor

Due to current Government regulations regarding indoor hospitality, the Guinness Academy will remain closed for now.

Find out more