The Guinness Storehouse has been named World’s Leading Tourist Attraction 2023 and World’s Leading Beer Tour Visitor Experience 2023 at the prestigious World Travel Awards, which was held in Dubai, UAE on Friday 1st December.
The Home of Guinness recorded the most votes in both categories, beating off competition from some of the world’s most celebrated best visitor attraction, including Niagara Falls, The Great Wall of China and Machu Picchu in Peru to claim the title as the World’s Leading Tourist Attraction 2023.
For the second year in a row, the Guinness Storehouse earned the title of World’s Leading Beer Tour Visitor Experience. The shortlist included Coors Brewery Tour and Miller Brewery Tour in the United States, as well as the Maui Brewing Company in Hawaii and Tiger Brewery Tour in Singapore.
The Home of Guinness was the only Irish nominee in this year’s Leading Tourist Attraction and Beer Tour Visitor Experience categories.
Now in its 30th year, The World Travel Awards, often dubbed the “Tourism Oscars,” is the most prestigious, comprehensive, and sought-after awards programme in the global travel and tourism industry. The awards acknowledge, reward, and celebrate excellence are recognised globally as the ultimate hallmark of industry excellence.
Earlier this month, the Guinness Storehouse launched its Christmas festive spectacle, featuring a state-of-the-art cinematic experience and eye-catching installations, including the 8.5 metre tall Guinness Storehouse Christmas tree featuring an inviting tunnel to welcome visitors to the Home of Guinness.
The Guinness Storehouse gives Guinness lovers the chance to experience the history, heart, and soul of Ireland’s most iconic beer. A visit to the Home of Guinness includes a behind-the-scenes look at the craft of brewing a perfect pint of the Black Stuff, an exhibition and cinema room experience dedicated to the history of Guinness advertising, and the chance to enjoy a pint in the Gravity Bar while enjoying Dublin’s best view. As well as the incredible history, learn about the future of Guinness and its most recent innovations including Guinness Nitro Surge, Guinness Microdraught and Guinness 0.0.