The Home of Guinness claims its biggest ever award at The World Travel Awards in Dubai. The Guinness Storehouse beat competition from Magic Kingdom Park at Walt Disney World Resort in Florida, USA, as well as the Las Vegas Strip, The Great Wall of China and Machu Picchu to win the World’s Leading Tourist Attraction 2023. For the second year in a row, The Guinness Storehouse also wins the World’s Leading Beer Tour Visitor Experience.

The Guinness Storehouse has been named World’s Leading Tourist Attraction 2023 and World’s Leading Beer Tour Visitor Experience 2023 at the prestigious World Travel Awards, which was held in Dubai, UAE on Friday 1st December.

The Home of Guinness recorded the most votes in both categories, beating off competition from some of the world’s most celebrated tourist attractions, including Niagara Falls, The Great Wall of China and Machu Picchu in Peru to claim the title as the World’s Leading Tourist Attraction 2023.

For the second year in a row, the Guinness Storehouse earned the title of World’s Leading Beer Tour Visitor Experience. The shortlist included Coors Brewery Tour and Miller Brewery Tour in the United States, as well as the Maui Brewing Company in Hawaii and Tiger Brewery Tour in Singapore.

The Home of Guinness was the only Irish nominee in this year’s Leading Tourist Attraction and Beer Tour Visitor Experience categories.

Now in its 30th year, The World Travel Awards, often dubbed the “Tourism Oscars,” is the most prestigious, comprehensive, and sought-after awards programme in the global travel and tourism industry. The awards acknowledge, reward, and celebrate excellence are recognised globally as the ultimate hallmark of industry excellence.

Earlier this month, the Guinness Storehouse launched its Christmas festive spectacle, featuring a state-of-the-art cinematic experience and eye-catching installations, including the 8.5 metre tall Guinness Storehouse Christmas tree featuring an inviting tunnel to welcome visitors to the Home of Guinness.

The Guinness Storehouse gives Guinness lovers the chance to experience the history, heart, and soul of Ireland’s most iconic beer. A visit to the Home of Guinness includes a behind-the-scenes look at the craft of brewing a perfect pint of the Black Stuff, an exhibition and cinema room experience dedicated to the history of Guinness advertising, and the chance to enjoy a pint in the Gravity Bar while enjoying Dublin’s best view. As well as the incredible history, learn about the future of Guinness and its most recent innovations including Guinness Nitro Surge, Guinness Microdraught and Guinness 0.0.


WTA was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region.

WTA gala ceremonies are widely regarded as the best networking opportunities in the travel industry, attended by government and industry leaders, luminaries and international print and broadcast media.

For more information about WTA visit


The Guinness Storehouse tells the story of one of Ireland’s most loved brands, Guinness. Visitors from Ireland and abroad discover what goes into making each pint, learn about the incredible brand history stretching over 264 years, its iconic advertising, as well as a tasting like no other. The experience unfolds across seven floors, including the highlight for many visitors - the famous Gravity Bar, where visitors can enjoy unparalleled panoramic 360⁰ views of Dublin city.

The Guinness Storehouse is located in the heart of Dublin’s Liberties, an area renowned for its brewing and distilling history. Across the way is the Roe & Co Distillery, the home of cocktail exploration and modern Irish whiskey.


Book a visit to The World’s Leading Tourist Attraction

Recommended Reads